Do you trust your cognitive ability to quickly assimilate big volumes of data to make accurate decisions?
In today’s big data environment, sales managers face a high risk of being fooled by their brains. To deal with this challenge, sales managers are seeking new ways to capture, process and visualize huge amounts of data – they engage in what we call sales analytics.
In this white paper, we present findings from research on best practices in sales analytics in Nordic companies. Nordic Sales Analytics Study 2015 was performed in collaboration with Qlik and is the first comprehensive study of sales analytics in the Nordic region.