How do the leading sales forces create value in the new world of B2B sales?
There is nobody like Neil Rackham when it comes to expertise and knowledge about successful sales and marketing models. With a team of over 30 researchers, he has conducted the largest research project on sales effectiveness. He is the author of three best-selling books and is considered one of the top innovators in sales and marketing.
Three of his books – Major Account Sales Strategy, Rethinking The Sales Force and SPIN Selling – have been translated into more than 50 languages. Neil has also served as CEO and chairman of three international research and consulting firms.
Download his presentation from The Sales Conference 2014 below, where he talks about how the leading sales forces create value in the new world of B2B sales.