ProSales has conducted several research projects to create knowledge and models on how to conduct effective and profitable B2B sales. The basic conclusion is that companies are in need to understand the great difference between engaging in traditional and complex sales. The differences are so great that organizing according to the various conditions applicable to the different types of sales may be critical to profitability and growth. The traditional and the complex sales are essentially different in nature. They are different types of sales logics.
Want to know more about ProSales sales logics? Contact Henrik Larsson-Broman.