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Full report Sales Agenda 2014

Sales Agenda has focused on sales leaders’ current challenges, as well as their plans to handle and overcome these. ProSales previous research has mostly focused on the relationship between structural factors and sales performance. We have studied the impact of the complexity of the deal, agreement, business relation, or partnership.

The research project has investigated sales leaders’ current and future perspectives through 30 in-depth interviews. The purpose of the research was to explore current and future challenges faced by sales leaders. Moreover, the research explored the strategies and tactics to handle these challenges during 2014.

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